% SPDX-FileCopyrightText: 2026 Claire Tam <claire.tam@student.adelaide.edu.au>
% SPDX-FileCopyrightText: 2026 fractuscontext <106440141+fractuscontext@users.noreply.github.com>
%
% SPDX-License-Identifier: LPPL-1.3c

\documentclass[10pt,a4paper]{article}
\usepackage[utf8]{inputenc}
\usepackage[T1]{fontenc}
\usepackage{geometry}
\geometry{margin=1.5cm}

% Package options apply to every persona in the document
\usepackage[label={Target User}, accent=PersonaRed]{user-persona}

% \personasetup changes defaults from here on
\personasetup{quoteborder=PersonaBlue}

\begin{document}
\pagestyle{empty}

% Options given to the environment apply to this persona only
\begin{persona}[headercolor=PersonaBlue!60!black]{Dr. Jon Howard}

    % Intentionally pointing to a missing image to showcase the placeholder box
    \personaphoto{jon-howard-profile.jpg}

    \personaquote{``I just wanted to teach sociology, but now I'm navigating a chaotic university merger and dodging defamation writs from a tenured Law Professor filming TikTok/Instagram culture-war reels with a wireless lapel mic.''}

    \personafact{Age}{27}
    \personafact{Occupation}{Sociology Lecturer (Recent PhD)}
    \personafact{Location}{Lawson Lakes, AU}
    \personafact{Origin}{United Kingdom}
    \personafact{Income}{Underpaid}

    \personacard[left]{Traits \& Comfort}{PersonaBlue}{
        % Scales and ratings take the card's colour unless one is given
        \personascale{Introvert}{Extrovert}{0.35}
        \personascale[PersonaRed]{Passive}{Litigious}{0.85}
        \personascale{Tech Novice}{Tech Savvy}{0.75}

        \vspace{2mm}
        \textbf{Legal Literacy:}
        \personarating{UK System}{3}{5}
        \personarating{AUS System}{1}{5}
        \personarating{Patience for HR}{0}{5}
    }

    \personacontext[right]{Background}{
        Jon moved from the UK to complete his PhD at \textbf{Australasia University}. He became a sociology lecturer three months ago, timed perfectly with a chaotic campus mega-merger. He is currently caught between a historical wage-theft audit and a high-stakes standoff with a tenured Law Professor who spends hours lobbying state parliament, producing viral vertical-video culture war content, and serving defamation threats to members of the public who question her conduct.
    }

    \personasection{Core Legal Needs \& Goals}{PersonaGreen}{
        \item \textbf{Employment \& Contract Law:} Needs to figure out successor liability. Who is legally responsible for his historical underpayment now that the old university technically no longer exists?
        \item \textbf{Defamation \& Tort:} Called the influencer academic's viral legislative campaigns and campus petitions ``bad-faith algorithmic moral panic'' in an op-ed. Received an intimidating Section 12A Concerns Notice from her legal counsel.
        \item \textbf{Cross-Jurisdictional Translation:} Needs to quickly grasp the differences between UK and AUS case laws, as his British assumptions keep getting him into trouble.
        \item \textbf{Administrative Law:} Wants to understand basic administrative law procedures and case laws so he can file an airtight, formal grievance against the university without being dismissed on a technicality.
    }

    \personasection[right]{Pain Points \& Frustrations}{PersonaRed}{
        \item Facing digital swarming and coordinated brigading from bot accounts across the country.
        \item HR is using merger transitional chaos as an excuse to ignore both his wage claims and his harassment complaints.
        \item Cannot afford a commercial defamation barrister on a junior Level~A academic salary.
    }

    \personacard[right]{Tech Ecosystem}{PersonaGrey}{
        % Badges: [fa] for a FontAwesome icon, [img] for an image file, anything else for text
        \personabrand[fa]{\faTwitter}
        \personabrand[fa]{\faTiktok}
        \personabrand[img]{example-image-a}
        \personabrand[text]{Canvas}
    }

    \personacard[span]{App Feature Expectations (Software Engineering Notes)}{PersonaDark}{
        To successfully onboard users like Jon, our legal aid app needs to abstract complex legal theories into actionable, bite-sized modules. The UI must intuitively explain basic concepts of legal elements without overwhelming the user with legalese.

        \vspace{1mm}
        \textbf{Required UI Modules for this Persona:}\par
        \vspace{1mm}
        \personapill{Merger \& Liability Checker}
        \personapill{Concerns Notice \& Defamation Shield}
        \personapill{Academic Freedom vs.\ Code of Conduct Guide}
        \personapill{Admin Grievance Action Wizard}
    }

\end{persona}

% A second persona overriding the layout and colours; the overrides
% reset at \end{persona}, while package options and \personasetup stay.
\begin{persona}[label={Secondary User}, uppercase=false, leftwidth=0.3, gap=0.03,
    headercolor=PersonaGrey!20, headertextcolor=PersonaDark,
    quotecolor=white, quoteborder=PersonaRed]{Dr. Skye Morrison}

    \personaquote{``If it isn't on camera, did it even happen?''}

    \personafact{Age}{29}
    \personafact{Role}{Media Studies Lecturer}
    \personafact{Following}{100k+}
    % Outside a card, ratings use the `accent' colour
    \personafact{Reach}{\personarating{}{5}{5}}

    \personasection[left]{Goals}{PersonaGreen}{
        \item Turn every staff dispute into content.
        \item Keep a public image of the ``wronged'' academic.
    }

    \personasection{Pain Points}{PersonaRed}{
        \item Legal letters arrive faster than the views do.
        \item The merged university's new social media policy is still undecided.
    }

    \personacard{Platforms}{PersonaDark}{
        \personabrand[fa]{\faTiktok}
        \personabrand[fa]{\faInstagram}
        \personabrand[fa]{\faYoutube}
    }

    \personasection[span]{Design Implications}{PersonaBlue}{
        \item Defamation guidance must also be usable by the party making the threat, not just the one receiving it.
    }

\end{persona}

\end{document}